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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. The social media network saw changes across the user...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. This segment allows users to identify visitors who have started a visit on your website as a result of a...

  6. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Data is seemingly ever present and infinitely divisible into segments that allow for minute-by-minute reactions to advertising and marketing campaigns. Some of the issues that arise in documenting content spread effectively on social network are: