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  1. Search Marketing Integration Starts With Your Sales Team

    Take a look at some examples from the gurus of content, the marketing automation industry: We all have a network of friends and colleagues, but those friendly salespeople are the typical extroverted social butterflies, and naturally have a much...

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Fortunately there are tools available to assist with these issues; automation technology allows a corporate marketer to manage multiple pages simultaneously while ensuring brand consistency. Traditional search engines return relevant content from...

  3. 7 Tips to Start Making Meaningful Connections on LinkedIn

    You wouldn't approach a table full of professionals you don’t know and open up with “Buy my B2B marketing automation software! LinkedIn is a network for interacting socially with other professional, not a platform for screaming your marketing...

  4. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    In March 2011, a United States court for the Ninth Circuit (California) ruled in the case of Network Automation, Inc.v. Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August...

  5. Top 5 Trends for Search & Social Media Marketing in 2012

    Mainstream Organizations Adopt Marketing Automation s social signals were integrated into Bing search and Google+ emerged with native integration into Google search. Salesforce.com’s recent extension of their Chatter feature, allowing businesses to...

  6. Smarter Marketing and the Weak Link In Its Success

    Pages must become smarter, and they must use real time data mining automation to do so. Big advertisers are trying to build a global network to acquire as much data centrally, as quickly as possible, to evaluate the effectiveness of media plans in...