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  1. Google Active View Format Gets Accreditation

    In August 2012 it announced VivaKi will use the offering for ads placed through the VivaKi Nerve Center's Audience on Demand. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. While many companies were at SES to network, the staff at this search platform and data company are no different.

  3. New Targeting & Tools for Small Advertisers on Twitter

    But for the right brand, with the right audience, being able to target effectively on Twitter will be tight-enough targeting. Twitter has a distinct platform and audience, so by delivering targeting and campaign management tools that are comparable...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Want to grow your audience? Select the Audience objective to understand how your video ads drove people to watch and engage with more of your content. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed...