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  1. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Advertising platform Marin Software announced support for Yandex - Russia's largest search service...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  3. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Know Your Audience Share: The user has shared something within your app via a social network.

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now the social network is planning to crack down on...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network.

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Neil Patels' Complete Guide to Building Your Blog Audience The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account:

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create a new Custom Audience based on a segment of website visitors who viewed a particular category of products. For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...

  9. PPC Management Operations: The Ultimate Guide

    If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B businesses. These advertising options can fall by the wayside in favor of regular search...

  10. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in...

  11. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Regular, helpful content targeted at your audience. Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. Advertising and PPC has a Shifted Relationship with SEO