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  1. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Establishing a structure that you're comfortable with helps you develop content faster and helps your audience relate to your content faster. While you're still in the content creation phase, think about all the different formats and ways your...

  2. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...

  3. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. Know Your Audience Share: The user has shared something within your app via a social network.

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. Truthfully, it's not an audience at all, and Google knows that.

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    The link was a quality link, directing the audience to read more advanced content on the topic. However, if you're not sure if the syndicated blog network will link to your original article then there's an easy way to add the canonical link to your...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. All seemed to enjoy the opportunity to interact and network with key industry experts.

  7. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now the social network is planning to crack down on...

  8. Influence the Influencers: The Magic of Co-Created Social Content

    You can use content in connection with influencers to reach and connect to an impassioned audience. Much of the content being created never actually reaches the audience it was intended. Quality content is what pulls the audience into the buying...