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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. People think of Facebook as a social network, but in reality it's another medium for personalized...

  2. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Comparison pages also have a different algorithm than PLAs, and affiliate listings similarly are ranked differently with Google's algorithm. Choose "Search Network Only" to set up a PLA campaign: Some may even say merchants are getting Scroogled...