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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While Google has made strides in the past, until now, much of Google’s ability to target on their display network focused on content. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: StumbleUpon Paid Discovery: For cheap targeted traffic, you'd have a...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Using the inverse of the previous example...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. Regular, helpful content targeted at your audience. Advertising and PPC has a Shifted Relationship with SEO

  5. How to Use Data to Build a Well-Timed Marketing Campaign

    Beyond Search: Facebook targeting or display network options could open up as well. Of course, you could start advertising earlier for either Hawaii or NYC, but with limited resources it's important to know when to focus (and not to focus).

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. On the Google Display Network, all keywords are considered broad match only.

  7. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. It certainly helps them harvest the data upon which their advertising juggernaut...

  8. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM.

  9. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...