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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The potential to make a real ROI impact with your company's online marketing initiative is greater than ever. Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network.

  2. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. It's difficult to determine which technology to implement because many of the...

  3. Does Google's Opt Out Widget Have Teeth?

    Advertising companies that are members of the Network Advertising Initiative (NAI) already let you opt out of tracking for the purposes of personalizing advertisements, and many online advertisers and trade associations have also joined a major...

  4. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Steve Ennen, Director of Wharton Interactive Media Initiative, and Eric Bradlow, Vice-Dean and Director of Wharton Doctoral Programs, will discuss the ground breaking research they have done that dispels a lot of common myths when it comes to...

  5. Facebook and Nielsen Team Up for New Advertising Initiative

    Dubbed BrandLift, the initiative will use Nielsen's market research expertise to reach the more than 300 million members on Facebook. Facebook is entering into a partnership with Nielsen for a new advertising offering on the social network.

  6. SearchDay | SEO Link Building Fundamentals

    What You Need to Know Before Committing to SEO AU NATURAL Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. Live Search now Live on Facebook Posted by Nathania...

  7. SearchDay | Domain Acquisition -- How Much is Too Much?

    Google Launches Historical Newspaper Initiative Posted by Nathania Johnson Sep 9, 2008 Google has announced a new initiative that aims to digitize newspaper archives. Through the initiative, Google will be partnering with newspaper publishers to...

  8. Q&A with Darby Sieben of the Yellow Pages Group

    To add one point here – a few years back we launched an initiative called the WebNumber. In the United States, the SuperPages.com Network reaches about 16% of all online Americans and ranks about #21 out of the top properties in the United States.