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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Custom Audiences allows marketers to retarget...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Social video advertising - which sits at the intersection of social, mobile and video, the three hottest trends in digital marketing - has long been overshadowed by TV. It's a game-changing move by the social network, with Morgan Stanley predicting...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile.

  4. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs across engines like Google and its mobile network, Bing and...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.