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  1. Google Improves GDN Targeting With Bizo Audience Segments

    As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising directly to your target market is essential. While Google has made strides in the past, until now, much of Google...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. This platform aids in purchasing audiences at scale across digital media for advertisers. Aegis Media's Director of Digital Communications, Andrey Chernishov...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more complex. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  7. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...