According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer How one hacker re-themed websites and created a hacked site network.
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. While many companies were at SES to network, the...
YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. Viewers are also discovering videos socially – 9 percent of...
In February 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million...
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
Between using Google+, Gmail, YouTube, and Google Docs, Google is going out there with a pretty massive base," says Harry Gold, CEO of digital marketing firm Overdrive Interactive. Somewhat ironically, companies with Google Brand pages that seek to...
There are ways to gently manipulate your product feed such that information light merchandising titles like Canon EOS Rebel T4i 18MP Digital SLR Camera with 18-135mm EF-S Lens - Black can be converted to Canon EOS Rebel 18MP SLR.
Digital marketers are excited about big data, or, at least, they should be. The digital marketer needs to understand precisely what data is being collected and acted upon. Ideally marketers should work with vendors that belong to industry...
Julian Sambles, Digital Product Director, Telegraph Media Group. Great Chances to Network & Share Insights That is the great chances to network and share insights with other conference attendees, both during the day and through some evening social...
In 2013, it’s more important than ever to not lose sight of the "digital" – and all of its slick, sprightly luxuries – in "digital marketing. What we should be astounded by, as digital marketers, is the huge payoff from running and monitoring live...
This is all dependent on what you're already doing with your digital marketing. By default, most advertisers will end up "opting-in" to using the Google Display Network for their advertising. Negative Placements or Only Targeted Placements in...
If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand, a new product, etc.or to generate new leads or customers.
Here are a few examples of “digital swag” you can take advantage of, whether you were able to attend the actual event or not. Beyond cool toys you can take back to your kids or branded gadgets for your office, SES Chicago sponsors offer a number of...
It’s obviously all focused on digital media, but cuts across a range of channels and industries, with an emphasis on large digital trends, for example: Digital Analytics Association It’s a closed network of seasoned professionals willing to help...
She leads the firm’s Digital activities, including blogger outreach, influencer engagement, SEO benchmarking and social network analytics. Mike Essex is the Online Marketing Manager at Koozai, a Digital Marketing Agency
Restaurants, Financial Services and Beauty Services are among the top business categories local searchers seek information about online, according to the YP.com Local Insights Digital Report for Q3 2012.
When I tested it personally I got the following results from a purposely varied query set: hotels las vegas (selected result based on the display of rating) – Bing digital projector (selected results based on quick jump to shopping and review...
