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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  2. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Look for a Network That Offers Search and Display Ad Serving You should consider, and be able to test, two approaches to your mobile strategy: search and display ad serving. Mobile advertising is an extremely fragmented market, with a lack of...

  3. 'The Power of Google' Senate Hearing is Must Watch TV Today

    People should be watching the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights hearing on "The Power of Google: Serving Consumers or Threatening Competition? Google isn't a social network - even with what they have on offer...

  4. Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform

    The scoring engine will help advertisers and publishers making decisions about ad-serving based on traffic quality. The new capabilities were built with a RESTful web service API that integrates into existing high-volume ad network infrastructures.

  5. Google Beta Tests Interest-Based Advertising

    This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more and make choices about Google's ad serving. Control - You can always opt out of the advertising cookie for the AdSense partner...