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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Be Authentic and Avoid Self Serving Visuals When it comes to data visuals Thomas notes, "brands 'get' that infographics are popular but they need to make graphics that are not so self serving. For a visual snapshot of the social network solar...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Understand when creating campaigns the primary relevance of the ad serving is due to keywords and searcher intent. Negative remarketing: stop serving ads to converters who are on a remarketing list. A remarketing list for Google search ads must...

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    So by serving them more ads catered to their interests, we could get a 5 percent CTR at a third of our normal CPA and thus we will gain more profits each month. For example, if you're considering testing Interest Category Marketing on the Display...

  5. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Look for a Network That Offers Search and Display Ad Serving You should consider, and be able to test, two approaches to your mobile strategy: search and display ad serving. Mobile advertising is an extremely fragmented market, with a lack of...

  6. 'The Power of Google' Senate Hearing is Must Watch TV Today

    People should be watching the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights hearing on "The Power of Google: Serving Consumers or Threatening Competition? Google isn't a social network - even with what they have on offer...