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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to...

  2. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    The search partnership guarantees Yahoo 18 months of revenue per search for ads that appear on the wide network of Yahoo sites. The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an...

  3. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  4. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    Last month, Pinterest introduced analytics for verified brands in a bid to improve marketers' experience with the social network. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by...

  5. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...