The exciting part of this announcement is the integration of the Netmining onsite optimization platform into the original SearchIgnite proprietary lead scoring algorithm (previously used to holistically manage paid and display spending).
If you're not familiar, Innovation Interactive is the parent company of 360i, SearchIgnite, and Netmining. Dentsu has announced the acquisition of Innovation Interactive. Innovation Interactive will become a wholly-owned subsidiary of Dentsu...
Netmining is a website optimization company that began in Europe. It was acquired by Innovation Interactive, parent company of 360i and SearchIgnite, which is now launching Netmining's optimization suite in the U.S.
