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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Netflix are prime examples of the successful application of personalized content. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage...

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    And while this strategy may be perfectly in line with the brand’s tagline “The secret to movie night,” it is unexpected that a snack brand would be sponsoring many of the same keywords as Netflix. One thing I’ve found to be true in my years of...

  3. Remarketing Lists for Search Ads: 4 Smart Strategies

    I have Lovefilm and Netflix subscriptions. Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. RLSAs are really flexible. As a feature it opens up a lot of potential strategies.

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. They probably know the title song from "Oklahoma!

  5. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    Pariser cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. In his book "The Filter Bubble: What the Internet is Hiding From You" and...