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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Where does the customer journey start and where does it end, and what is the best investment mix to drive maximum revenue? Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that...

  2. 4 Google Changes and How Online Merchants Can Adapt

    Google squashed Wall Street projections for YOY with a reported $14 billion in revenue for Q3 2013, and a net income of $2.97 billion, a 12% increase. Google Shopping may make a lot of changes, but if you're an online merchant that's looking to...

  3. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    We use a customer satisfaction scoring system and have found that we greater satisfaction contributes significantly to our revenue and, in particular, repeat purchases. We know that the net present value of search is $1.6 billion if we assume that...