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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Return on Investment (%) = (Net profit / Marketing Costs) × 100. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget...

  3. 4 Google Changes and How Online Merchants Can Adapt

    Google squashed Wall Street projections for YOY with a reported $14 billion in revenue for Q3 2013, and a net income of $2.97 billion, a 12% increase. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page...