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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. I have always felt that the success of digital marketing is often attributed...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out. Net Neutrality – Unplugged Your initial instinct may be to gloss over the battle of Net...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    A net addition of nearly 50 million visitors in one year is nearly unprecedented, and it easily ranks as the fastest-growing web property among the top 100 over the past year. One of the more compelling stories in digital media over the past year...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...