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Negotiation Tactics

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  1. Would You Endorse this Web Site?

    Now you must head to the negotiation table. They can involve a good deal of individual negotiation and must be addressed on a site-by-site basis, which may be time consuming. Link buys may boost search visibility in the short-term but will require...

  2. A Buyer's Guide to Paid Search Advertising Agencies

    The sample contract and negotiation tips and also be helpful when you're getting down to brass tacks with an agency. In some cases, companies list numerous clients—bragging rights, to be sure, but also a road map for studying the tactics that the...

  3. Affiliate Programs: Moneymakers or Brandbusters?

    It's all about negotiation," said Jupiter Research's Gary Stein, adding that compound competition in keyword advertising is difficult for a brand. Affiliates refer to familiar search marketing as "managed services" meaning the tactics brand owners...

  4. Affiliate Programs: Moneymakers or Brandbusters?

    It's all about negotiation," said Jupiter Research's Gary Stein, adding that compound competition in keyword advertising is difficult for a brand. Affiliates engage a number of tactics, listed by Lisa Riolo as email campaigns, software applications...