SEO News

Negative Search Match Types

RSS
  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents match the query equally well, only the one deemed more likely to be relevant (e.g.by virtue...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Because there are two different types of cookies used to create these lists, technically the search list just started accumulating members and will be lower. Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Ranging from broad to narrow, there are several different match types: broad match...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Look through repositories of commonly used negative search keywords and pull appropriate ones. Quality score is one of the most misunderstood concepts in paid search. This is relatively quick and easy to do by duplicating campaigns in the AdWords...