SEO News

Negative Search Match Types

  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. As you discover keywords that are high-value or high-potential, you need...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents match the query equally well, only the one deemed more likely to be relevant ( virtue...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Strategy around match types will change a bit for advertisers using RLSA. Because there are two different types of cookies used to create these lists, technically the search list just started accumulating members and will be lower.

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. Look through repositories of commonly used negative search keywords and pull appropriate...