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Negative Search Keyword Match

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. Once you have a process down for regularly expanding your keyword list, then you need to designate a testing plan. This process should be ongoing so that you continuously expand your...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a sequence of (n−k+1) fingerprints, called 'shingles'. In this alternative, in response to a search query, if two candidate result...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    That would help the search engine identify your page's content with that particular keyword. In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content.

  4. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. While link removal may help and is often necessary, what Google really wants to see...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list to reach your prospective customers. Keyword search is the primary source of relevancy with...

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. For each keyword we can assign a match type, which basically determines...