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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Businesses and marketers that are already building great brands...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, this exposed a weakness in the account because if a metro area's performance weakened this could have a significant negative impact. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner...

  3. SEO Website Audits: Everything You Need to Know Part II

    Well, website search death anyway. If a penalty exists (or an negative algorithmic shift), a careful explanation of which penalty you have encountered, why it is there, and what you can do about it. Never take a penalty situation to someone without...

  4. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    For example, a Google search for 'Adele MP3' shows that it has removed a number of results from that page after receiving complaints under the US Digital Millennium Copyright Act," The Guardian noted.

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. So let's look at some of the most commonly misunderstood terms in...