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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, etc.it is easier for them to understand why...

  2. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people are saying about your company and your key executives – and your competitors – and...

  3. Why Social Media Listening is Important for Brands

    Marketing and public relations: Maker's Mark also took their social message through to paid search and their sentiment switched from negative to positive. You just might be. If you're running social media for your business, you must listen to your...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Utilize paid search for positive and negative public relations. Today’s healthy brands are doing press releases because they’re newsworthy, attracting links as a result of good content, and collaborating between all departments, including creative...

  5. Reputation Management: PR vs. Search vs. China’s Water Army

    But what unfolded was a PR firm using conventional media relations to influence bloggers and mainstream publications that backfired after the email exchange made its way into the public domain. China’s Internet PR business alone is worth $143...

  6. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Social media has enabled advertisers, marketers, and public/investor relations professionals to engage communities, not audiences, in real-time. Depending on your level of comfort in social media measurement, you may find yourself applying what you...

  7. Microsoft Windows 7 House Party: Public Relations Disaster or Video Marketing Triumph?

    If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph? Some journalists and bloggers think it is a public relations disaster. Not all of the reaction to Microsoft's Windows 7 House Party...

  8. Leave Your Ego at the Door

    Trying to get some traditional marketers and public relations practitioners to understand that the old ways of marketing don't work in the social media world is a feat all its own. With social media, marketers and public relations practitioners...