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Negative Matching

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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Negative match: -cheap Another example of how negative keywords can improve relevancy is if we're promoting blueberry muffin recipes, we may want to use a negative to prevent us from showing up when people are looking for bakeries.

  2. How to do Awesome SEO Keyword Research for a Standard Website

    Have links with anchor text matching this term? In this scenario, we look at the competitor’s ranking and apply a negative score if a competitor is present on the first page of results. To understand this piece I recommend you read part 1, which...

  3. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Simply adding negative keywords isn’t enough. Campaign – campaign negatives are an umbrella that prevents any ad group from displaying an ad when that negative is included. Like campaign negative, this can be a good place to force some ads to show...