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Negative Matching

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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Negative match: -cheap Another example of how negative keywords can improve relevancy is if we're promoting blueberry muffin recipes, we may want to use a negative to prevent us from showing up when people are looking for bakeries.

  2. How to do Awesome SEO Keyword Research for a Standard Website

    Have links with anchor text matching this term? In this scenario, we look at the competitor’s ranking and apply a negative score if a competitor is present on the first page of results. To understand this piece I recommend you read part 1, which...

  3. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Simply adding negative keywords isn’t enough. Campaign – campaign negatives are an umbrella that prevents any ad group from displaying an ad when that negative is included. Like campaign negative, this can be a good place to force some ads to show...

  4. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    In this series on advanced PPC optimization techniques for adCenter, we've already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching.

  5. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    This is especially important if you have simply ported over your AdWords campaigns, including their negative keywords. Before spelling out the opportunity for optimization, you need to understand how adCenter negative keywords differ from AdWords...