SEO News

Negative Matching

  1. Dealers fret over NSFR impact on equities

    The industry had pushed for such trades to have a matching RSF and ASF, and the rule has been changed to give national regulators the discretion to set both factors at 0% if four criteria are met. The groups also requested more lenient treatment of...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Negative match: -cheap Another example of how negative keywords can improve relevancy is if we're promoting blueberry muffin recipes, we may want to use a negative to prevent us from showing up when people are looking for bakeries.

  3. How to do Awesome SEO Keyword Research for a Standard Website

    Have links with anchor text matching this term? In this scenario, we look at the competitor’s ranking and apply a negative score if a competitor is present on the first page of results. To understand this piece I recommend you read part 1, which...

  4. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Simply adding negative keywords isn’t enough. Campaign – campaign negatives are an umbrella that prevents any ad group from displaying an ad when that negative is included. Like campaign negative, this can be a good place to force some ads to show...