SEO News

Negative Keywords

  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bottom-line, use negative keyword lists and think categorically about negative keywords to save yourself time and money. Negative keywords, to block searches you don't want. And Search Term Reports are a search marketer's best friend because they...

  2. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    More than two or three keywords matter now. No one will tell you to settle for a spouse, but when it comes to keywords and traffic sources, get ready to lower your standards and broaden the sea you're fishing in.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  4. PPC Management Operations: The Ultimate Guide

    The simplest and easiest way to avoid wasted money is managing negative keywords. Site exclusions are to the Display Network what negative keywords are to paid search ads. You can sometimes find keyword trends when you're managing negative keywords.

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    That will show you the top pages from your website ranking in Google (receiving impressions and clicks via various keywords). And at some point, the negative signals tipped the scales, and opened the site up to getting hit by Panda.