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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. However, if you've selected your own keywords based on what you "think" your customers are...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Define and Segment Your Golden Corral Keywords The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. This makes total sense and these are their 20 percent golden corral products (golden corral...