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Negative Keyword Lists

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  1. What’s the Deal With Links From M.Biz? Should You Disavow?

    The whois data for the site lists it as being owned by Lv ShaoHua and registered in southern China: I can understand why someone might think that they are being attacked by a competitor when suddenly they see a whole bunch of new, potentially...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The act of generating fingerprints for each document may be effected by (i) extracting parts (e.g.words) from the documents, (ii) hashing each of the extracted parts to determine which of a predetermined number of lists is to be populated with a...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Create a copy or a new campaign before targeting remarketing lists for search. Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. To make the most of the RLSA campaigns, use bid...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists Here are three quick ways to compile a negative keyword list: Your keyword’s past click-through rate (CTR) Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover common keyword issues in...