SEO News

Negative Keyword Lists

  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Create a copy or a new campaign before targeting remarketing lists for search. Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. To make the most of the RLSA campaigns, use bid...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists Here are three quick ways to compile a negative keyword list: Your keyword’s past click-through rate (CTR) Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover common keyword issues in...

  4. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Behavioral exclusions such as placements and remarketing lists are much more effective than demographic exclusions. Many people utilize their Remarketing lists for targeting the GDN. However, you can also exclude Remarketing lists from your...