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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. This process should be ongoing so that you continuously expand your keyword list. Once you have a process down for regularly expanding your keyword list, then you need to designate a...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a sequence of (n−k+1) fingerprints, called 'shingles'. This has been seen in the wild especially with certain types of negative SEO.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Then start by writing a descriptive title with a keyword or two within it. For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but they also put in keyword terms such as Fry Pan and Saute...

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    That would help the search engine identify your page's content with that particular keyword. We've already seen cases in which Google (and others) were able to distinguish between a predominantly negative or positive sentiment expressed in a document.

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. Long-tail keyword opportunities. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account automatically every 30 days, and a...