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Negative Keyword

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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Tip 1: Common Negative Keyword Lists Bottom-line, use negative keyword lists and think categorically about negative keywords to save yourself time and money. So much is on the minds of marketers, but often, marketers skip past boring topics like...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Then start by writing a descriptive title with a keyword or two within it. For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but they also put in keyword terms such as Fry Pan and Saute...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    That would help the search engine identify your page's content with that particular keyword. We've already seen cases in which Google (and others) were able to distinguish between a predominantly negative or positive sentiment expressed in a document.

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. Long-tail keyword opportunities. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account automatically every 30 days, and a...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Of course, if you know the person writing the blog post well, or want to vouch for them, or if the author is happy to nofollow their links, then that changes the calculation–it's much more likely that someone is looking for a new audience instead...

  6. PPC Management Operations: The Ultimate Guide

    Negative Keyword Management You can sometimes find keyword trends when you're managing negative keywords. View this at the campaign level down to the ad group and keyword level. If the ROI and quality score for the keyword is healthy, you can often...