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Negative Advertising

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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    Advertising Goals Negative Keywords When you scroll way down to the end of the list of keywords, there’s a link to negative keywords. Negative keywords can be added at the ad group level, campaign level directly, or via shared lists at the campaign...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than hard bargaining. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. Wasted ad spend through negative keyword management. Mobile advertising, with a focus on best practices.

  5. Microsoft Opens Online Scroogled Merchandise Store

    Their Scroogled campaign, targets Google for what they see as privacy related issues with Gmail, Chrome, the Google apps store, paid advertising and more. Microsoft targeted Apple's iPhone with a similar anti-iPhone campaign, which they uploaded on...