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Negative Advertising

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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than hard bargaining. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. Wasted ad spend through negative keyword management. Mobile advertising, with a focus on best practices.

  4. Microsoft Opens Online Scroogled Merchandise Store

    Their Scroogled campaign, targets Google for what they see as privacy related issues with Gmail, Chrome, the Google apps store, paid advertising and more. Microsoft targeted Apple's iPhone with a similar anti-iPhone campaign, which they uploaded on...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the mobile search results. He discusses advertorials and native advertising and how...

  6. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    PPC advertising is a dynamic, constantly evolving space; if you're sitting still while you're competitors optimize, you're being left behind, according to WordStream. Still, one in four small business advertisers rely exclusively on broad match...