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Negative Advertising

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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. Wasted ad spend through negative keyword management. Mobile advertising, with a focus on best practices.

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the mobile search results. He discusses advertorials and native advertising and how...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    PPC advertising is a dynamic, constantly evolving space; if you're sitting still while you're competitors optimize, you're being left behind, according to WordStream. Still, one in four small business advertisers rely exclusively on broad match...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Your advertising networks are likely to be one of your biggest security holes on your website. Advertising networks. Most of the advertising networks, even the biggest, let either JavaScript or JavaScript source files to be downloaded into the big...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Unfortunately, controversy, bad behavior, and negative press also appear in search engine results. It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media...

  6. The United States of Google: Mapping Google Usage by State

    Online advertising company Chitika conducted research on which U.S.states had the highest use of Google's search engine; East and West Coast states including California, New York and Massachusetts were among the top, and more inland, Utah showed...