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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Bing Ads provided Search Engine Watch with broad match...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The impression share your ads garner. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature...

  4. PPC Management Operations: The Ultimate Guide

    Site exclusions are to the Display Network what negative keywords are to paid search ads. Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if you're a cloud computing company...

  5. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging...

  6. Old Sites vs. New Sites: Which Will Win in SEO?

    Google is creating great new ways to target your audience through paid ads, but they are reducing the openness and optimization options for organic results. Government institutes across the world are plagued by negative statements from people like...

  7. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...