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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. They fire up Chrome or Firefox on their desktop computer...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. For years Google has had Call Extensions that allow you to use a unique phone...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ads with low click-through rates (CTRs) Ads under review or disapproved These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Separate campaign view by Search re working on refining campaigns...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...