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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a convincing negative reputation. A negative reputation should not be ignored and is a reason to give an overall PQ [page quality...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Even the negative tweets. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab people's attention with the right kind of content.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, this exposed a weakness in the account because if a metro area's performance weakened this could have a significant negative impact. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  4. SEO Website Audits: Everything You Need to Know Part II

    If a penalty exists (or an negative algorithmic shift), a careful explanation of which penalty you have encountered, why it is there, and what you can do about it. In a follow-up to an earlier column on what a site audit is in general, today I am...

  5. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    This isn't the only negative reaction the ECJ ruling has received. Google plans to flag links that it censors due to Europe's recent "right to be forgotten" ruling. Google plans to place an alert at the bottom of each page where it has removed...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This has been seen in the wild especially with certain types of negative SEO. PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a negative and up the scale it...