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  1. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Needless to say, the past two and a half weeks have been fascinating, as I’ve now dug into 36 sites hit by Penguin 2.1. On Friday, October 4th, Matt Cutts announced the release of Penguin 2.1. Based on the amount of Penguin work I do, that meant...

  2. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Needless to say, this caused massive SEO problems for the site. Needless to say, you should only provide canonical URLs in your XML sitemaps (non-duplicate URLs that throw a 200 code). On sites with millions of pages indexed, technical problems can...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Needless to say, it's a very dynamic environment to work within. This particular client is a bit of a "dream client. Not because they are a big name or spending a ton of dough…it's because their project has been incredibly unique, ripe with all...

  4. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    Needless to say, each year in the days leading up to February 14th, the pressure is on for many, retailers and the public alike. Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Needless to say, all of the older pages should be 301 redirected to their newer versions. SEO audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a significant amount of time and effort.