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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Or, if you are a client or brand, why is this something you need to invest in? For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Need I say anything more? That we need to have natural looking inbound links is a given by now. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  4. Bing Ads Enhances "Change History" Page

    Bing says an upcoming release for the Change History page will allow advertisers to undo changes within the Change History grid, eliminating the need to go to another page to do so. Bing has announced enhancements to the Change History page in Bing...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    Do you need to disavow these links? We’ll get to more on whether you need to disavow these in a minute. Do You Need to Disavow Links From M.Biz? You probably don’t need to disavow these links as Google likely ignores them, but there is no harm in...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Advertising platform Marin Software announced support for Yandex - Russia's...