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  1. Learning to Carry Your SEO Baggage

    Your baggage will determine how you need to move forward. If you’re going to start again with a domain and a promise not to make the same mistakes again, you’ll need to face your demons first. Your baggage doesn’t need to define you, but it does...

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Sometimes you might not need a lot of space to say what you’ve got to say, but it actually may be worthwhile to include more copy than less in your paid search ads. However, copy optimization, i.e.testing a succession of alternate ads to find the...

  3. Bloomberg and UBS clash over Sef aggregation

    We need to see some enforcement of the impartial access guidelines put forth before we see the full spectrum of order book trading," she said. We need to have better clarity and potential enforcement of anonymity rules around Clobs.

  4. Buy side attacks Isda early termination protocol

    If changes need to be made to the protocol in light of any subsequent regulation, then that will happen. One buy-side lawyer calls it "absurd" and "insane". Another says her clients will "go ballistic" when they see the details.