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  1. How to Create a Social Media Friendly Landing Page

    Don't ask for anything other than the conversion you need. There's no need to drive people that aren't on their desktop at that moment to the landing page at all. Community managers can create great little posts that entice and pique the curiosity...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    While that isn't always true in conversion optimization (you need to test everything before blindly applying the tactics that worked for one website to your website in a different industry), there is a good deal of information to be gleaned from...

  3. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    You only need to fill out the "Data Settings" part if you use a newsletter management system like Sailthru. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word...

  4. How to Optimize Your Content Strategy With Social Listening

    But having an understanding of your audience and what they need is the first step. If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs.

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Ways You Need to Make Drinking Tea More Delightful"). This may mean that content creators and marketers need be aware of shifting reader tolerance for headlines. Studies have shown that up to 80 percent of readers never make it past the headline...