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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    Something Everyone Should Know How to Do Every man I've ever known has told me that every woman should know how to change a tire. Google's Knowledge Graph also indicated that there were additional instructions and I would need to click on the link...

  2. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. Do you know how many start the purchase funnel but don't complete the purchase? Know Your Audience

  3. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. You need to ensure you're entertaining your audience but...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Lorna Candy: Our research with the industry tells us there is a continuing need for very focused search marketing conferences – search moves so fast and is so complex that it's hard to keep up with what's happening.