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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Ways You Need to Make Drinking Tea More Delightful"). The research shows what savvy content marketers already know: that readers have definite preferences when it comes to the headlines they click. This may mean that content creators and marketers...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    If you don't know what problem you need to solve, the best you can hope for is to solve the wrong problem, very well. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). You're certainly local now if you followed number two, but you still need to capitalize...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know (2013) The last time we reported on the guidebook, we talked about the "Your Money or Your Life" aspect of rating, a designation given to pages that need to be...