We all know that Penguin 1.0 was aimed to stop people "gaming the SEO" system. A very simplistic way to look at this, I know, but this is aimed to be a very simple post with a very simple point. People who write and talk about issues with guest...
Why .do we as an industry feel the need to invent a new buzzword for the same services every few years? In fact, it's so awesome you don't need anything else! Need more proof of the power of content? How do I know content was the reason for getting...
For web merchants who need an online payment processing solution, Google has partnered with Braintree, Shopify, and Freshbooks, all of which are not free services. Let us know in the comments. Google Checkout will be retired in six months, Google...
This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. Well, if you know how often a typical SEO/PPC lead is going back to...
Use Keyword I'd love to know if you can do this in the comments! Despite the lack of a proportionally sized Venn, you have been able to visualize for your client how well their content serves the consumers need, as well as indicating which topics...
But even with all the technological advancements, some factors are still unclear and we need to make decisions based on partial data or the lack of data altogether. Here are the four unique groups you need to observe when it comes to SEO campaigns:
How many times have you seen a beautifully designed website that just doesn't do what you need it to? Build friendly URLs and a friendly URL structure so search engines know what your page is about. Although terms such as "click here" or "learn...
NextGen as a plugin is all you need when it comes to image gallery management. Another great thing about Gravity forms is that all entries are stored and viewable within the backend of the site meaning that some forms don't even need to have email...
If your site isn't a resource, you need to provide unique content. The better news is that you only need one tool to build the best links in the world: your brain. We need to think like human beings because we affect other human beings with our work.
In his presentation, he stated search will need to: 1. Singhal forecast the three primary functions search will need to evolve. Little did I know, I would grow up to become the person responsible for building my dream for the entire world.
Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to...
If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Advanced prospectors profit because they know where to look to find the...
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. You'll need data to use GeoFlow. You'll first need to specify which columns represent the geographic data points.
Only a handful of people really know if it's close to correct, and since they are either on the board at Google or in Washington, D.C. Often, I'll forget to sign in again until much later, when I need to for some reason.
You might not need to categorize every individual anchor if you only have 100 backlinks and most of them are similar. You need to get the ratios and see if yours differ substantially from those of others in the same niche.
I mean come on.do you really need a tool? Furthermore, if it's your website or you worked on the link building, I am pretty sure you know exactly which links were manufactured. It's kinda stunning that people actually need guidance or a tool to do...
It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm. Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not...
To truly know how your inbound marketing is shaping up, you need to look at segments of data. To truly understand visitor behavior, you need to separate those visitors into meaningful groups. While you may not necessarily need this level of...
You need to provide a good value proposition to attract newcomers and to retain past attendees. Let people know how you or someone close to you has been affected and how the money being raised will be spent.
You will only need to do this if your business does now show up on the similar businesses screen in step #2. You don't need to respond to every review, but occasionally add in your two-cents or respond to a negative customer.
