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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    What follows is a workflow idea that begins not just with a site crawl, but with what most clients already know intimately, types of pages on their site. Using the Page Type workflow we've identified a page type, since we're using site search we...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    So you need to take the time to analyze your data and identify patterns. Get to Know Your Audience Barone identified five key elements that you need to clearly think through at this stage so that you can communicate them appropriately to the audience:

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Brands need to move from mechanical to meaningful, and quit scaling content just because it "sticks" like spaghetti against the wall, Odden said. Well, maybe, if you know how to get the right kinds of attention from other influencers in your...