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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I get it…companies need to make money. If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. But when you click them, you sure know they are…

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Traditional analysis only plans for mid-November, but when you know it's Formula 1, you can plan ahead," he said. To capitalize on this, advertisers need to be ready to use location and time in conjunction with one another to predict behavior...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee If you want to eventually sell your agency, to get anything more than .5 - 1x revenue or 4-6x EBITA, you typically need to be generating more than $10 million in annual...

  4. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. I don’t know many other industries that go through that much fluctuation.

  5. SEO Is No One-Trick Pony

    and what you might need to do to be successful. Once you have content, you need to make sure that it’s indexed. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have...