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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Traditional analysis only plans for mid-November, but when you know it's Formula 1, you can plan ahead," he said. To capitalize on this, advertisers need to be ready to use location and time in conjunction with one another to predict behavior...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee If you want to eventually sell your agency, to get anything more than .5 - 1x revenue or 4-6x EBITA, you typically need to be generating more than $10 million in annual...

  3. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. I don’t know many other industries that go through that much fluctuation.

  4. SEO Is No One-Trick Pony

    and what you might need to do to be successful. Once you have content, you need to make sure that it’s indexed. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    I find that identifying which individuals, committees, etc.need to be involved helps streamline workflow and fortifies support for getting the job done. So we know the goal is to consolidate/roll the mobile site into the desktop site.

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And if you do get hit, and you remain in the gray area, you will never know how far you are to recovery. I know that might be frustrating for some people to understand, but it’s the truth. You’ll need to use your SEO knowledge to hunt down problems...