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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. Once the budget is set, you need to understand how...

  2. Using Analytical Analysis to Help Improve Conversions

    Understanding what interactions and behaviors are taking place on your site can provide a great amount of guidance as to what you may need to revise on your site to affect conversion rates. With our minds still surrounding the segmentation of...

  3. "Which Update?" Is the Wrong Question

    If you’re lucky, you have staff with experience in this area, but if you don’t you may need to hire a set of eyes to do an audit of your site. You need to do a thorough and unbiased review of your content and your backlinks and develop strategies...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I get it…companies need to make money. If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. But when you click them, you sure know they are…

  5. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Traditional analysis only plans for mid-November, but when you know it's Formula 1, you can plan ahead," he said. To capitalize on this, advertisers need to be ready to use location and time in conjunction with one another to predict behavior...

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee If you want to eventually sell your agency, to get anything more than .5 - 1x revenue or 4-6x EBITA, you typically need to be generating more than $10 million in annual...

  7. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. I don’t know many other industries that go through that much fluctuation.