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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    I know, but businesses do it every day. Or, if you are a client or brand, why is this something you need to invest in? For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and...

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    We’ll get to more on whether you need to disavow these in a minute. Do you need to disavow these links? I’d like to preface this article by saying that some of what I am writing is simply personal preference as I do not know with certainty how...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Therefore, you will most often need to interface with a number of different teams to get the content created. As illustrated by the six degrees of separation from actor Kevin Bacon phenomenon, you never know who your friend's friends are.

  4. Last-Minute SEO - Here Come the Holidays!

    If you really, really need traffic and you know there is no way you can get it to your site in time for the holiday seasons you can employ blackhat techniques to bring that traffic to A SECONDARY SITE (NEVER YOUR MAIN DOMAIN OR YOUR SUBDOMAIN).

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    How do you know what link-building is safe in 2014? Yet we still all need links! As Matt Cutts says above, Bing’s Duane Forrester followed up recently by stating that "You should never know in advance a link is coming, or where it’s coming from.

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    We know bid optimization can make or break campaign results. Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile traffic. If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are...