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  1. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which "enables advertisers to gain a competitive advantage in paid search via near real time insight into their competitors’ campaigns...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Oreo, Tide, Walgreens, Audi, and others jumped in to create real time reactions in social spaces. The key is to understand and consider that even if a user is searching for “running shoes” they may react differently to that same keyword search at 6...

  3. 3 Keys to Activating an Audience with Smarter Content

    Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's dynamic and highly fragmented digital media landscape. But what is possible to make a scalable part of your process for determining...