The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network. The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business...
Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's dynamic and highly fragmented digital media landscape. But what is possible to make a scalable part of your process for determining...
In today's connected world WOM has been augmented but other opportunities to share, +1, like, promote, author, tweet and amplify through real-time channels. Search engines seek to rank the most relevant results and monitor "search success" through...
At that time, the keywords to represent that brand are performing great relative to target and they are bid up to higher positions. EBay conducted the study with some real academic horsepower behind it.
Extreme, near obsessive-organization. If there are no goals, and thus urgency to earn placements, it fractures each team members' time and leaves each doing whatever he/she wants. The key is to make sure you have a team made up of members who have...
It’s important to remember the balance between creating thousands of landing pages with terrible automated/generic content and a few targeted landing pages on your key locations with real, decent content.
Not so long ago, Matt Cutts said that “over time, as we start to learn more about who the high quality authors are, you could imagine that starting to affect rankings. As we go through our lists, it's important to remember that there are short-term...
Footnote 2: Definitely check the indexing status in Google Webmaster Tools instead of using the "site:" query operator in a Google search, because the Webmaster Tools number is the "real number" and what you get from a site:query is not.
If you've ever been reading an article and a very offensive or inappropriate ad was displayed near it, you will understand why I say this. In March 2011, Denver got shamed big time and it was all over the news.
From animals to wonders in space, Yahoo compiled a near A-to-Z list of top 10 search queries. For only the fourth time in the past 12 years and second consecutive year, Britney Spears did not make the list.
When was the last time you separated the wheat from the chaff from your PPC account? This is where the real magic lies. If not, there's no better time to start one. Luckily for you, it doesn't cost anywhere near that to run a contest through them.
Specifically, seeing their ad copy in near real time (which can be sorted by how often their ads are served, together with landing page URLs and the keywords which triggered their ads) enables you to stay on top of important changes in their...
Knowing the customer’s current location — not only by state, but at the county or city level — allows marketers to build segmentation strategies that can include real-time or forecasted weather, as well as proximity to a physical store or a...
Twitter and Facebook are starting to crack down on fake accounts and visitors, but the numbers are staggering and will take some time to fix. Clearly, there will be a lot of baby steps before the engines can truly vet this out and create real...
While Facebook is great for reviving old social connections and Twitter is awesome for real-time commentary of political debates, research shows that 77 percent prefer to receive permission-based commercial messages via email.
The problem is, the people whose opinions I trust the most over a wide array of topics don't spend a lot of time on Google+ or +1'ing things. After all, I've spent so much time on Google that I've figured out how to search it for complex information.
Just know that it can happen, has happened, and (until links can be attributed – not any time soon) will happen again. Now assuming someone had the time, effort, and inclination the question that logically emerges from this scenario, can they...
I realized that not taking advantage of something just because it was local and didn't benefit me at the time was the kind of shortsightedness that I'd fuss about if a client was guilty of it. Not seeing any real reason to do this, I pushed back a...
While Google’s search engine routinely helps users find billions of websites and answers daily, the real-life search for wreckage from Earhart’s final flight has been a very expensive failure. Earhart’s disappearance occurred as she was in the...
Google often uses its prime real estate to promote its own (often less relevant and inferior) products and services, prohibiting companies from buying its best advertisements. Nowhere near above the fold.
