Bing maps can deliver results not only for where you are currently, but it also knows you are headed home so it will also show results for those restaurants also near where you live. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his...
In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users. Google’s Distinguished Engineer Matt Cutts has...
While this ad type rarely shows in the SERPs for brand terms today, it's extremely likely that it will in the near future. Controlling the conversation around your brand is critical to upholding and improving reputation.
For example, a nonprofit building a global grassroots movement to solve the climate crisis can use a time lapse video (fast motion) to show "350 Days in the life of a retreating glacier" in just one minute and 11 seconds, as 350.org did with the...
to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results. Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest version of Chrome this...
If a user is near your physical stores, then time of day might be crucial to their chances of coming to the store. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid.
I say "near perfect" to stress the idea that no ad is perfect, and that there's always room for optimization and improvement. A combination of all would make a near perfect ad. So which retailer did the best job this year of writing solid PPC ad...
This is designed to make it easy for visitors to see what is near a particular location, such as discovering what is located near a hotel when someone is visiting a city. Google has announced a revamping of Google Maps and it is much more than a...
This change is likely an indication that Google may be expanding their Knowledge Graph results in the near future. Since announcing the schema.org project two years ago, little has changed with the markup.
Find a flower shop near you on Google Maps. Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an extravagant interactive...
Twitter followers are nowhere near as substantial as a LinkedIn connect whom you have, if you're doing LinkedIn marketing correctly, developed a relationship. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...
With more social changes expected in the near future, time will tell if the Bing challenge will change to reflect the overall search experience. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I...
The principle that we have here is developing an ad unit and an ad format that shares the same information architecture with the content that it's near," Burke said. Yahoo's front-page news stream now displays personalized ads alongside news...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Content is less awesome when it doesn't appear at or near the top of the page.especially if the above the fold content is strewn with ads. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Mousing over the interactive logo will make the "wind" blow, but not much will happen unless you're near the large "G" and the dandelions will be blown away temporarily. Today's Google Doodle for Earth Day 2013 has a lot to experience.
He highlighted the firm's commitment to developing products that may not hold much value in the near term. Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of over $13...
By now you might even be sold on implementing one in the near future, but inevitably every organization has to examine many of the same use cases and value assessments. My last article provided the top five arguments for implementing a tag...
