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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    However once the initial publishing euphoria was over, the traffic stats returned to near normal, as is apt to happen in the early stages of content marketing. Organic blog promotion is a tactic that trips up many content creators since there is...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The present invention may function to generate clusters of near-duplicate documents, in which a transitive property is assumed. According to their original patent (US 8015162 B2), detecting duplicate and near-duplicate files detecting duplicate...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Engage consumers near your stores. You should use radius bidding to reach consumers near stores and build an attribution model for local searches. Searches with local intent are more likely to lead to store visits and sales within a day.