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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the early days, these were basically exact-match searches. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search for [pizza near qualcomm stadium] so those are the keywords...

  3. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Sometimes my analysis reveals a number of exact match anchor text links from certain pages or sections on the site that aren't readily visible on the page. Rel=canonical should be used on pages that are duplicates (contain similar or near similar...

  4. Google Warns of Upcoming Exact Match Domain Algorithm Change

    Late last week, Google’s head of webspam Matt Cutts announced a “small,” upcoming algorithm change meant to reduce the amount of low quality exact match domains in search results. Exact match domains contain keywords that exactly match the search...

  5. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Chic Engine could now match products pinned on Pinterest. Snap Chic Engine then automatically detects the clothing match. Furthermore, the ostensibly easier feature for power searchers –namely to search against the URL of a hosted image – is near...

  6. Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

    Superfish say that this additional dimension of geometry improves visual search’s precision and performance "by several orders of magnitude" and allows them to deliver more precise results – which can be filtered by similarity or simply to match...

  7. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Check t match the fantastic AdWords copy that led him to the page in the first place, Kaushik warned against crappy landing pages. The value of an email campaign may not be immediate, but don’t underestimate the economic value of near-term, medium...