SEO News

Neal Mohan

  1. Google Active View Format Gets Accreditation

    Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. Mohan says, "The IAB standard is about the most fundamental point: Is the ad...

  2. Google Gives Sneak Peak of New Video Ad Formats at IAB's MIXX Event

    Yesterday, Neal Mohan, Google's vice president of product management, and Barry Salzman, Google's managing director of media and platforms, gave a keynote address at the Interactive Advertising Bureau's MIXX Conference in New York.