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  1. March Madness = Search and AdWords Madness?

    Domain Adwords history for ncaa.com show that March is one of the only months that they concentrate on for the entirety of the year (besides employing a few ads focusing on NCAA football in November and December, which isn't quite as popular).

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    For example, Twitter teamed up with ESPN for both College Football and now NCAA tournament tweeted replays. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen.

  3. Google Brings Huge NCAA March Madness Bracket to Search Results

    Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box (officially called "answer cards") above the organic results dedicated to the latest scores and schedule – all leading...

  4. Paid Search Testing, March Madness Bracket Style

    Since it’s NCAA March Madness time, create your own paid search bracket to help stay focused on tangible outcomes of your tests. We talk all the time about testing in paid search. Testing ad copy, landing pages, keywords, bids, etc.

  5. Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach

    Yep, they’re the current reigning NCAA D1 champs! It’s hard to get a hot dancing date, sitting at home alone, eating leftover Super Bowl food and watching “The Voice. In social media as in life, one must get off one’s butt and venture out into the...

  6. SearchDay | Are You Giving Away Free SEO Advice?

    NCAA Says Facebook Fan Groups Violate Recruiting Policies Posted by Nathania Johnson Apr 15, 2009 The NCAA has said that Facebook groups set up by college students to woo high school student athletes violate their recruiting policies.

  7. SearchDay | Choose the Right SEO Project Goals

    Live Search Offers NCAA Tourney Info in Instant Answers Posted by Nathania Johnson Mar 25, 2009 Live Search has added NCAA basketball tournament information to the Instant Answers they offer in the search results.

  8. SearchDay | Social Media Madness -- The Final Four

    Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Today's Top Story: ErikQualman We started our own Big Dance with 16, but now the Final Four is starting to come...

  9. Social Media Madness - The Final Four

    NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus, thanks to all of you who have voted for your favorite social media sites.