Google teamed with NBCU in 2008 to broker a portion of the TV ads on some of NBCU's cable networks -- including Syfy, Oxygen, MSNBC, and CNBC -- and to develop new ways of measuring success of ads delivered over its Google TV Ads platform.
NBC Universal (NBCU), the media and entertainment company, has launched its own advertising platform UAP to serve its own network of owned and operated sites, Mediaweek reported, quoting company executives.
For larger advertisers, Admira will provide new planning tools for NBCU to offer advertisers, including data-driven targeting and segmenting of specific audiences across its broadcast and cable television networks.
Google and NBCU will also work together to develop a better solution for selling and targeting local TV ads, and to conduct several research projects on the platform. Google will initially sell ads on six NBCU cable networks: Sci Fi, Oxygen, MSNBC...
Google and NBCU will also work together to develop a better solution for selling . Today's Top Story: MarkJackson Domain Acquisition -- How Much is Too Much? AU NATURAL Think you can't afford to spend the money to buy an existing domain name?
