SEO News

Navigational Queries

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  1. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Go = Navigational Content These are very high quality, end of buying cycle queries. It can be very easy to safely assume you’ve got all of your branded queries all wrapped up. The example below shows the increase in traffic for a client after I...

  2. Google Warns of Upcoming Exact Match Domain Algorithm Change

    Moreover, while the above-description focused on detecting commercial queries, implementations consistent with the principles of the invention are equally applicable to detecting other types of queries, such as queries for geographic information...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational queries.percent navigational queries.percent product queries.percent services queries.

  4. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Ultimately, a lot of the outrage is misguided, as this appears to mainly be triggered for navigational type searches. Pete’s analysis of 1,000 unspecified queries showed a big spike (from 1-4 percent historically to 18 percent) in the number of...