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  1. Google Analytics Content Reports: Understanding the Key Benefits

    If you have selected a page within the report already, clicking these links will take you to the Navigation Summary or In-Page report about this page; if not, it will use the default page but you can then change the URL from the drop down in the...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. It is amazing in this segment to see how the behavior of visitors changes...

  3. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    I once audited a site with an entire navigation found in the code, but users couldn't access that content in any way. The main navigation should have triggered a secondary menu with links to specific sections of the site (using rich anchor text).

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Sometimes content is repurposed or gets moved to fit the new navigation structure of a site. If you have an existing site and you are changing the URL structure with your new site, you’ll want to make sure you’ve mapped the old URLs to the new ones.

  5. 4 Ways to Create a Better Website Experience for Users & Search Engines

    Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...