SEO News

Navigation Structure

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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. It is amazing in this segment to see how the behavior of visitors changes...

  2. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    I once audited a site with an entire navigation found in the code, but users couldn't access that content in any way. The main navigation should have triggered a secondary menu with links to specific sections of the site (using rich anchor text).

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Sometimes content is repurposed or gets moved to fit the new navigation structure of a site. If you have an existing site and you are changing the URL structure with your new site, you’ll want to make sure you’ve mapped the old URLs to the new ones.

  4. 4 Ways to Create a Better Website Experience for Users & Search Engines

    Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    For example, title tags were general, the navigation and internal linking structure was relatively weak and unoptimized, the content wasn’t written thoroughly, etc. The navigation was completely image-based, but absolutely didn’t need to be.