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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    This also serves to move pages higher up in the navigation and fewer clicks from the home page, a nice authority signal. Social shares may not be a direct ranking signal (yet…), but good content gets shared and likely can help reinforce popularity...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Due to their size, tablets were often known for highly illustrative, branded experiences, while smartphone activity focused on utility in map and navigation and local directory properties. For example, if a retail chain understands that the...

  4. Driving Consumer Insights With Mobile Analytics

    But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. So if there's a problem that's going to happen before the app crashes you can say "let's throw a more friendly error...

  5. Government SEO is Broken

    A keyword-rich inbound link / internal navigation profile: Pages linking to the content use keywords as anchor text. Direct access to government services and information via search is in many ways an optimal user experience.