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  1. What is SEM? Depends on Who You Ask

    They reinforce the separation in site navigation, presenting advertising topics only under SEM. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Provide visual cues for ease of navigation: Make sure important information is placed above the fold, and the shopping cart is easily accessible. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Information architects are often needed to create a large blog's user-friendly navigation system. Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries...