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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Their walk-through analysis will identify more strategic issues (interrupted flow, cognitive loading, required knowledge) rather than just highlighting minor superficial issues (button color, navigation arrangement, visual clutter).

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    For example, maybe it's a page that's really thin but it's a key step in your funnel or is critical for navigation. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  3. How to Use Google Analytics Site Search Reports

    Sometimes the Pages report can be useful for working out which pages are the ones on which visitors give up on using the navigation and switch to a different method of using the website. The percentage of visits with search can vary dramatically...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    If you have selected a page within the report already, clicking these links will take you to the Navigation Summary or In-Page report about this page; if not, it will use the default page but you can then change the URL from the drop down in the...

  5. What is SEM? Depends on Who You Ask

    They reinforce the separation in site navigation, presenting advertising topics only under SEM. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Provide visual cues for ease of navigation: Make sure important information is placed above the fold, and the shopping cart is easily accessible. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only...

  7. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Information architects are often needed to create a large blog's user-friendly navigation system. Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users...