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  1. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the...

  2. Online Newsrooms Grow Up, Go Social, Get Optimized

    Since the early website days of the roaring 1990s, the “news” section has been part of the main navigation of most corporate websites. With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could...

  3. 4 Ways to Create a Better Website Experience for Users & Search Engines

    If you sell products at all your locations, then “Locations” should be in the main navigation of your website and featured as a call to action on the page as well. The Navigation Nightmare Visitors should know in the first few seconds of looking at...

  4. SEO Fail! 10 Most Commonly Overused Website Techniques

    Sure, there are certain types of sites and implementations where it makes sense to take up 125-200 pixels of your top nav screen at all times with a navigation element that never disappears (oh and don’t make it disappear and reappear – just don’t).

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    The navigation was completely image-based, but absolutely didn’t need to be. In addition, the images in the navigation didn’t contain any alt text, which becomes the anchor text for image links. Use descriptive anchor text and text navigation instead.