The B2B buyer finds that vendor sites fail in many ways, including navigation, depth, and accessibility. Besides manual review of site navigation and related content assets, look to analytics for assistance.
Intuitive/obvious site navigation It's astonishing how often a potential client contacts me about link building for their site, only to discover their site isn't anywhere near link worthy. Don't get me wrong, I'm always confident in my ability to...
Google's $1.1 billion acquisition of navigation firm Waze will be reviewed by the U.S. The FTC apparently will also consider whether Google is buying Waze to eliminate a potential future competitor, looking at whether the navigation firm would have...
You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared toward gesture-controlled navigation and image-focused results. Now the Izik experience is tailored to and available for all...
Once you drill down into an area, the settings take on a look that resembles the more-familiar report navigation in the Reporting areas. Google's aim is for a more simplified navigation area so that you can set up and configure new accounts and...
We're going beyond just directions and navigation, maps are also about exploring and discovering places. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010...
Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
Yahoo announced its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster. As the above image shows, Yahoo has ditched the tabs that were introduced in the...
Step 4: Provide Easy-to-Use Navigation User-friendly navigation is key to allowing your customers to quickly and conveniently find what they’re looking for on your site. Incorporate navigation in both the header and the footer, so your customers...
It's the first item in their navigation bar. Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in...
Due to their size, tablets were often known for highly illustrative, branded experiences, while smartphone activity focused on utility in map and navigation and local directory properties. With evolving features and functionality, as well as...
You can complete this step from the navigation menu by clicking “Linked YouTube accounts”. Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one...
The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation systems – like the NYC subway system Keep the navigation simple and ensure the page looks and reads well – spacing, margins...
There’s no change to the navigation. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it’s available to customers everywhere to apply to their own sites.
Tip: Check your page title tags and navigation. Keywords were stuffed in title tags, meta tags, navigation, content, anchor text, URLs, domains, if there was a place to add a keyword they did it. You know, the "Good Ol' Days" when you could...
These shoppers are most likely your exploratory buyers, with a little extra time, where easy navigation and visual design elements that create a "fun" experience are important. A recent survey by Telemetrics and xAd showed that 50 percent used...
You can control title tags, meta descriptions, content on the page, navigation, internal linking structure, etc. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
Be sure to link all your blog posts in the series to each other and promote it as a content resource on your blog by placing it either under Resources on your blog’s header or in a widget on your sidebar’s navigation.
But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. Increasingly, your audience is spending time interacting with your brand on mobile devices every year.
Breadcrumbs, side navigation, filters, related prods, color/size selection are all feasible options to mitigate click backs and improve onsite engagement signals. Give your users clear navigation to improve consistent engagement and "banana-discovery.
