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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Due to their size, tablets were often known for highly illustrative, branded experiences, while smartphone activity focused on utility in map and navigation and local directory properties. With evolving features and functionality, as well as...

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the...

  3. Online Newsrooms Grow Up, Go Social, Get Optimized

    Since the early website days of the roaring 1990s, the “news” section has been part of the main navigation of most corporate websites. With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could...