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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads.

  2. The Difference Between App to App and Web to App Advertising

    A user can navigate between an ad and the offer destination in two ways: Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful...

  3. How to Use Google Analytics Site Search Reports

    To set this report up, navigate to the Admin, then the View Settings for your chosen profile and scroll down to the Site Search Settings section. If your website has a search bar, you need to ensure you’re making the most of this valuable report in...

  4. Why You Need to Own Your Data & Digital Assets

    And for years I have heard colleagues vent their frustration with trying to navigate the void in data when working with clients who haven't asserted ownership of legacy data. If possession is 9/10 of the law, why do so many businesses relinquish...

  5. 4 UX Tips That Will Improve Your Content Strategy

    A good UI uses white space to its advantage and makes the information easy to navigate. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user...