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  1. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. The search-marketing environment that we live, communicate, and work in...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads.

  4. The Difference Between App to App and Web to App Advertising

    A user can navigate between an ad and the offer destination in two ways: Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful...