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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The last time we reported on the guidebook, we talked about the "Your Money or Your Life" aspect of rating, a designation given to pages that need to be held to a higher standard because of the nature of the information, for example, if it could...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage. With a reported 1 million+ downloads in the first few days following the event, spurred...

  3. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    As expected, given the nature of their background, tech sites are much more onboard with actively using Google+ and linking up authorship. Wall Street Journal But sometimes it can be easy to get caught up within our own bubble, so I wanted to see...

  4. Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe

    Facebook reports that the remaining cookies exclude personal identifiers and are completely benign in nature; they serve functions such as generating timestamps, contributing to Facebook's page reporting, and helping to keep public computers secure.

  5. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    His research on social networks and collective dynamics has appeared in a wide range of journals, from Nature, Science, and Physical Review Letters to the American Journal of Sociology. The keynote speaker at SES New York 2011 is Duncan Watts, a...

  6. Human-flesh Search Engines Unearth Dark Side of Online Community

    The kitten killer was caught because of the easily "transmittable" nature of the digital format they recorded their act on. Put another way, it's the nature of the web that user generated content can trigger "15 seconds of fame" - this layer of...

  7. Effective Search Marketing Strategy Determines Fate of Organizations

    Furniture purchases are highly infrequent in nature. The relevancy and commercial intent of these queries is literally off the chart and to not rank for them was suicidal in nature. The Milwaukee Journal Sentinel ran two stories about local...

  8. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    VP Kevin Thau Twitter says Twitter is transforming the nature of news. Facts and Trends about Contextual Advertising - Search Engine Journal If you think about it, it's obvious. With your permission, knowing more about who your friends are, we can...

  9. SearchDay | Landing Pages and the Decision-Making Process

    But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed. Motorola Betting Big On Googles Android Posted by Frank Watson Oct 29, 2008 Despite cutting 10,000 jobs, Motorola is betting big on Google's...

  10. The Art of Sculpting, or There's Nothing Wrong with Knowing SEO

    In other words, optimization is by its nature blackhat. According to Eric Lander from Search Engine Journal, if you PR Sculpt, “you might as well alert the engines that you not only aware of optimization, but you're willing to go out of your way to...

    Published
  11. Copyright Law: What Search Marketers Should Know (Part 1)

    Most online copyright infringement issues are not of a particularly malicious or damaging nature, and are best handled by being diplomatic and professional. Google Webmaster Tools: A Comprehensive Guide, Search Engine Journal