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Natural Waste Money

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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    SEW: How do you explain the test results to public officials who may not be familiar with YouTube, but understand that taxpayers don't want to waste money? The people that work at the Oklahoma Tourism and Recreation Department (OTRD) truly embody...

  2. Twitter Ads: Are You Wasting Money on Mobile?

    Targeting mobile devices is a waste of advertising money since it drove fewer leads and at a higher cost. Are you using that country’s natural language in your Twitter ad copy? One of the targeting options for Twitter advertising campaigns is...

  3. The Art of Advanced Link Building

    This isn't likely to trigger a spam penalty today, says Boser, but is a big waste of time, because guest book pages will eventually get reduced in value. Paul Gardi, Senior Vice Present of Search at Teoma, says they are approaching link structures...