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  1. Searcher Personas: A Case for User-Centric SEO

    You continue by performing deeper analysis on the habits of each persona from the natural search perspective. Hummingbird was a big stride toward better semantic and conversational search. Today's SEO is about the user and the way people explore...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We applaud Google's shift in natural search from key words to the meaning of words, in relationship to one another. Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO.

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Voice Search: Voice search sources results primarily from the main Google index and while SEO professionals may feel more pressure to optimize for natural language queries vs.keywords, at this point, it's still not quite semantic, utilizing...

  4. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Mix in branded links, hybrid variations anchors, citations and trigger words as well to keep it "natural. More people are coming to your site via search engines. Note: You can find this data in the illustration above by clicking Traffic Sources...

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Your greatest sources of natural links will come from engaged members of your community whether it be on a blog or through social channels. Ensure that anchor text distribution is natural. Let’s return to the question of where Penguin and semantic...

  6. SEO for Naver – Korea’s Largest Search Engine

    Finally, when you reach Websearch results, you have reached the natural, organic search results as we know it in the SEO industry. Naver has never been known as a simple search engine. As pointed out in my recent article on Naver’s paid search, it...