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  1. Search Engine Marketing and Branding Challenges

    Jupiter: Online Ad Market to Reach $16.1B. Use all of your real estate - both natural search engine optimization (SEO) and pay-per-click (PPC) search engine advertising. IAB Issues New Research From Nielsen//Netratings On Branding Value Of...

  2. Ad Agencies & Search Engine Marketing Firms Beginning to Play Together

    Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. A lot of brand name products, consumer package goods, automotive, financial services...