When a site is truly great, building that link becomes a natural process. With Penguin and Panda there's a real need to build links that help humans, not solely designed for search engines (which would be manipulative).
Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what results are natural, or free, listings.
If it feels more natural for you to start with link potential, then do so. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration.
To help our teams and our clients consider points of natural integration, we created the below “Integration Matrix. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be...
Of course, it's too early in the game to know what the rules for optimization, both natural and paid will be. A Glimpse of the Future of Predictive Search At the recent Google I/O conference, several new categories were announced, including music...
As natural links became more valuable and paid links were devalued or penalized, Google changed their stance slightly on the issue, but still maintained it wasn't a widespread issue, with Google's Matt Cutts admitting negative SEO isn't impossible...
Groups of similar links are seen as degrees of natural behavior and valued as such. Although natural links should be seen as votes of confidence, sometimes a link is an agreed obligation for business partners, discounts, or other deals.
In keeping with this group's interests, Steinberg said, the videos will be under two minutes – as they are most often viewed on a mobile – and offer surprising, quirky, or interesting events, such as natural phenomenon or rescue scenes, rather...
What is the natural way someone would link to your site? These are actual titles from article in the top search results for [content marketing and SEO]. It always has been, and always will be – well, at least until the search engines don't use...
This high percentage of authors who have gone through one of the two steps to establish authorship suggests the importance to natural search visibility they (or their publishers) now assign Google authorship.
If the anchor text isn't a natural fit in the content itself, put a link in your author bio. We can't rely on spam and automation to boost traffic and search rankings anymore. You might search [recording equipment “write for us”] or any variation.
The natural tendency for the majority of all blog traffic is to bounce. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by head terms...
But one fundamental flaw undermines every clause: the proposals ignore the natural search results and AdWords listings that Google is being charged with manipulating. There are only two practical ways to remedy the anti-competitive effects of...
It may be or may not be a natural linking pattern. Look for anything that doesn't look natural, basically. That's completely natural, but you should find a go-to tool and stick with it so you can use the information for trending purposes.
Whenever you're tempted to over-optimize, ask yourself, does it sound natural? Natural is best, Google likes you that way. Google wants your website to be natural. Now let's be really honest here and say it, no one is completely "white hat" (i.e...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
If you’re going to invest large chunks of your budgets on creating share‐worthy content, then it’s natural to want to get the maximum mileage from each one. They did a brilliant job with their Super Bowl ad that not only effectively showcased their...
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain – WiredWhat he's working on at Google: "…[Developing] natural language understanding. Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page...
It's also a natural conclusion that you'll want the ability to have unique promotional lines for each product if necessary. This is Pretty Different From Normal Search Ads When a user does a search that Google deems product-related your feed will...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...
