If the anchor text isn't a natural fit in the content itself, put a link in your author bio. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of...
The natural tendency for the majority of all blog traffic is to bounce. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of trying to...
But one fundamental flaw undermines every clause: the proposals ignore the natural search results and AdWords listings that Google is being charged with manipulating. There are only two practical ways to remedy the anti-competitive effects of...
It may be or may not be a natural linking pattern. Look for anything that doesn't look natural, basically. That's completely natural, but you should find a go-to tool and stick with it so you can use the information for trending purposes.
Whenever you're tempted to over-optimize, ask yourself, does it sound natural? Natural is best, Google likes you that way. Google wants your website to be natural. Now let's be really honest here and say it, no one is completely "white hat" (i.e...
Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
If you’re going to invest large chunks of your budgets on creating share‐worthy content, then it’s natural to want to get the maximum mileage from each one. Fact: As SEOs we have far more power than we realize.
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain – WiredWhat he's working on at Google: "…[Developing] natural language understanding. Enhanced campaigns get Google+ annotations and an upgrade center.
While we won't continue to offer this particular service, we'll be using our natural language research at Google in ways that may be useful to millions of people around the world. Seattle-based Wavii uses natural language processing technology to...
No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients.
It's also a natural conclusion that you'll want the ability to have unique promotional lines for each product if necessary. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the...
Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
All four seasons, animals, and weather that you control are among the natural wonders you'll find. Today's Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a "sightseeing checklist" to make sure you don't...
It's only natural to work on the things you know. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page put the focus on future products and Google's growth potential.
Do we comment when there is a natural disaster or national tragedy? In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first on social media. According to a recent study, 70 percent get most of...
A good link is natural, relevant, and useful. How do we, as search marketing professionals, defeat the legacy of spam? The industry's reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however, we need to...
I think it's natural that they combine what they're able to do within the platform with what marketers are able to do outside of the platform,” he added. Facebook is combining what it knows about its users’ behavior and activities on Facebook and...
Social media and digital video are a natural fit. Marketers already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers’ preferred methods of watching?
