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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par Internet translations. Google+ Hangouts allow you to involve a native translator...

  2. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Make sure you have your native speakers in place in those markets and create an “objective system” that all countries can adopt. We've all heard of mistranslations in advertising messages. We've even seen or read about companies who make major...

  3. Tools to Monitor Online Reputation Across Different Languages

    Reply Using Native Speakers if Possible The best solution for getting your message across is to use native-speaking translators if budget and the situation allow, helping you to appear as professional, personable, and as “local” as possible.

  4. SEO Your Website For Foreign Languages in Your Domestic Market

    But there are also huge – and largely untapped – possibilities represented by marketing to native speakers of languages other than English in majority English-speaking countries, such as Spanish speakers in the U.S.or Polish speakers in the UK.

  5. How to Test International Search Marketing Opportunities at Low Cost

    In other words, use expert native-speakers of the target language in order to make this work -- expert in this sense means that they are specialist search marketers and not simply translators. A German online retailer selling swords (I kid you not...

  6. 5 Money-Saving Strategies for Localized Websites

    Rolling out a host of localized websites for dozens of target countries is a smart business move for anyone involved in e-commerce (considering that two-thirds of those online are not native English-speakers, and that more than 70 percent of...

  7. Google's New Latin Translation Tool: I Came, I Saw, I Mangled

    Today, we announce the first language translation system by which no native speakers now make use of: the Latin. Google added a Latin-to-English translation tool today. Not great quality, but it makes for some unintentionally funny reading.

  8. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    So, if you are a local TV producer, newspaper editor, or business blogger, then you are starting to plan which speakers and sessions you might want to cover at The Moscone Center. The speakers include: Brent Payne, SEO Director, Tribune; Allison...