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  1. Google Analytics Language Report: What You Can Learn About Your Visitors

    This means that the data doesn't always truly represent the readers' native language, purely the language they are browsing in. This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Break Through a Language Barrier Language is one of the biggest barriers that companies have to face when dealing with international customers/clients. You can be more observant about types of language, body language, and environment when you're...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. It would be a waste of resources to localize for every country and...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Consequently optimization for India is often done in a non-official and non-native language, English. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an...

  5. Twitter Ads: Are You Wasting Money on Mobile?

    Are you using that country’s natural language in your Twitter ad copy? Female and males may be more inclined to convert when using a specific type of call to action language than the other. Data s native campaign analytics and Optify Reports.

  6. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    The natural way a person native to the English language will look at something is from left to right. Most video marketers have probably heard of the famous “Gangnam Style” video that, since its release in July 2012, is the most viewed and liked...

  7. Inbound Marketing in Various Languages

    A recent study conducted across the European Union found that only 18 percent of users said they would make online purchases from a site that was not in their own native language. You might not have to completely ditch your meticulously researched...

  8. How to Run Foreign Language PPC Campaigns

    However, only 18 percent said they would make online purchases from a site that wasn't in their own native language. English remains the single most widely used language online. If you have fully localized and optimized foreign language websites...

  9. 5 Vital Facebook Reports Every Community Manager Should Know

    If you notice growth in a certain demographic segment or manage a multilingual and/or international community, take advantage of the option to target your page posts by geo or language. The community will thank you, most likely in their native tongue.

  10. CIVETS: New Global Marketing Opportunities in Emerging Economies

    They also tend to search in their native language first, even when looking internationally. You might think that all your communication and online marketing can be done in English, since English is the dominant language of the Internet.

  11. Tools to Monitor Online Reputation Across Different Languages

    You can choose the frequency of alerts, and even select different language settings, allowing you to monitor mentions across different languages. It's one thing finding mentions of your company name or brand but it's a little pointless if you can’t...