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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management And Marin said performance marketers "investing in native advertising channels should consider the levels of user engagement and interactivity the platform’s users have with its paid...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    It will ingest a "ton of data," integrate third-party data, and enable queries in SQL language. Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and including Google...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Voice Search: Voice search sources results primarily from the main Google index and while SEO professionals may feel more pressure to optimize for natural language queries vs.keywords, at this point, it's still not quite semantic, utilizing...

  4. Google Analytics Language Report: What You Can Learn About Your Visitors

    This means that the data doesn't always truly represent the readers' native language, purely the language they are browsing in. This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    Break Through a Language Barrier Language is one of the biggest barriers that companies have to face when dealing with international customers/clients. You can be more observant about types of language, body language, and environment when you're...

  6. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. It would be a waste of resources to localize for every country and...

  7. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Consequently optimization for India is often done in a non-official and non-native language, English. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an...

  8. Twitter Ads: Are You Wasting Money on Mobile?

    Are you using that country’s natural language in your Twitter ad copy? Female and males may be more inclined to convert when using a specific type of call to action language than the other. Data s native campaign analytics and Optify Reports.

  9. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    The natural way a person native to the English language will look at something is from left to right. Most video marketers have probably heard of the famous “Gangnam Style” video that, since its release in July 2012, is the most viewed and liked...